Case Study
Tarrant Regional Transportation Coalition
TRTC is a North Texas organization uniting public and private partners to advance critical infrastructure and mobility innovation. I rebuilt and structured their WordPress platform to support member access, searchable news content, and scalable content management—ensuring their digital presence reflected their regional leadership and policy impact.
Technologies
- Wordpress
- Custom Theme
- JS & PHP
- Accessibility (WCAG)
- Performance Optimization
The Challenge
TRTC needed a stable, scalable CMS to support a growing body of news, events, leadership content, and member communications. Their platform had to serve both public audiences and private members while maintaining clarity, accessibility, and search functionality across a content-heavy site.
My Role
- Owned front-end implementation and template structure
- Built reusable CMS templates and modular content sections using ACF
- Implemented searchable blog/news architecture with categories and filtering
- Ensured analytics, marketing, and CRM integrations were properly configured
- Improved accessibility, performance, and cross-browser reliability
Approach
- Developed a classic custom WordPress theme
- Structured content using Custom Post Types (News, Events, Leadership)
- Built flexible ACF modules for About, Events, and Leadership pages
- Implemented blog search and category filtering for content discoverability
- Integrated Gravity Forms for event registrations and inquiries
- Connected HubSpot and WP Fusion for CRM and marketing automation
- Configured Google Analytics and Metronet Tag Manager for event tracking
- Audited site performance and resolved layout and load bottlenecks
Impact
- Enabled structured publishing workflows for news and infrastructure updates
- Improved content discoverability through search and taxonomy organization
- Supported member-only content and communications through restrict content pro
- Delivered a stable, scalable CMS foundation aligned with a policy-focused, professional brand