Case Study
Fort Worth Zoo Wedding Events
The Fort Worth Zoo's Wedding & Events page promotes venue rentals set against lush trails and animal habitats for unforgettable celebrations. I developed a fast-turnaround HubSpot CMS landing experience using HUBL, HTML, and CSS—delivering a polished, conversion-focused page aligned with the Zoo's brand and event marketing goals.
The Challenge
The Zoo needed a visually compelling, conversion-driven page that highlighted five unique venues and the option for animal encounters—while maintaining brand consistency and meeting a tight production timeline. The page had to clearly communicate flexibility for events ranging from engagement parties to large wedding receptions.
My Role
- Built the page within HubSpot CMS using HUBL templating
- Implemented responsive HTML/CSS layouts
- Ensured performance and cross-device consistency under a compressed timeline
- Collaborated with account management team to refine layout hierarchy and calls-to-action
Approach
- Created a clean visual hierarchy to showcase venues and event types
- Optimized spacing, imagery balance, and responsive behavior
- Developed HTML, CSS, and HUBL-driven content sections within HubSpot
Impact
- Launched a polished, conversion-ready wedding landing page on deadline
- Improved clarity around venue offerings and event flexibility
- Strengthened brand alignment between marketing visuals and digital execution